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These positioning questions help you think strategically about your film from conception through production and distribution.

Created by Aubrey Aden-Buie for Studio IX

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ISSUES ⤵︎


(List the main issues your film touches on)

PERSPECTIVE ⤵︎


(Outline what new perspectives your film shows)

UNIQUE VALUE ⤵︎


(Clear & compelling message that makes people curious or want to learn more)

UNFAIR ADVANTAGE ⤵︎


(Something that can't be easily replicated or replaced. Why are YOU are the person who should tell this story)

AUDIENCE SEGMENTS ⤵︎


(List your target audiences or groups that would buy tickets to watch this film. What audiences are you, as a filmmaker, trying to reach and why are you trying to reach this particular audience?)

HIGH-LEVEL CONCEPTS ⤵︎


(List your X for Y analogy e.g. the "Insecure" of Miami)

OUTPUT ⤵︎


(Where will your audience watch and connect with this film? Where do similar films live? Get specific)

FUNDING STREAMS ⤵︎


(List your potential sources of funding. List as many as possible and be creative.)

MARKET/COMPETITION ⤵︎


What are successful films similar to yours?

DISTRIBUTION/IMPACT STRATEGY ⤵︎


(List the 3-4 steps of your initial impact strategy)

ALLIES ⤵︎


What organizations, influencers, nonprofits, etc. do work related to topics addressed in your film?

INSPIRATION ⤵︎


(List or link other films or projects that inspire you, including social media accounts, posters, graphics, webpage, title, etc.)

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